RETAINER / 2025Strategic Legal Partnership
MODEL_v2.0
ACTIVE PARTNERSHIPS
RETAINER
Legal Retainership

In-House
Counsel.
Affordable.

The benefits of a dedicated legal team—without the ₹15-30 lakh annual overhead. Strategic partnership for growing businesses.

01
12+
PARTNERSHIPS

Active Retainer Relationships

02
18mo
AVG. TENURE

Client Relationship Continuity

03
Same Day
RESPONSE

For Priority Matters

04
Hybrid
MODEL

Dedicated + Flexible

THE_PROBLEM

Why Most Businesses Struggle.

"We've seen these patterns repeatedly. They're not unique to any industry—they're endemic to growing businesses."

01

The In-House Gap

The Problem

A good in-house counsel in India costs ₹15-30 lakhs per annum. For most growing businesses, this is either unaffordable or hard to justify—even though consistent legal support would be invaluable.

The Reality

Many SMEs rely on transactional legal support, which works well for specific matters but leaves gaps in ongoing compliance monitoring and strategic planning.

02

The Context Challenge

The Problem

When you engage professionals on a per-task basis, they need time to understand your business context each time. This is understandable—every client is different, and thorough understanding takes time.

The Reality

For businesses with frequent legal needs, this model means paying for context-building repeatedly. Not a flaw in the professional—just a natural limitation of project-based work.

03

The Founder Load

The Problem

In the absence of dedicated legal support, founders often handle compliance themselves. They spend hours on GST, contracts, and HR policies—time that could be spent on core business.

The Reality

This isn't a criticism of available professionals. It's an observation that many businesses need a middle ground between transactional and full-time support.

THE_SOLUTION

Retainership Model.

"A dedicated advocate who becomes part of your extended team. Knows your business, anticipates your needs, grows with you."

01

Dedicated Advocate

One point of contact who knows your business, your team, and your priorities.

02

Priority Response

Same-day response for urgent matters. No waiting in queue.

03

Strategic Continuity

Cumulative knowledge. Every conversation builds on the last.

04

Proactive Monitoring

We flag risks before they become problems. Quarterly compliance reviews.

05

Fixed Monthly Cost

Predictable legal budget. No surprise invoices.

06

On-Call Support

Direct phone access for urgent situations. Real-time guidance.

COMPARISON

How It Compares.

DimensionIn-House CounselRetainershipTransactional
Commitment LevelFull-TimeDedicatedAs-Needed
Response TimeImmediatePriorityStandard
Business ContextDeepGrowingFresh Each Time
Proactive MonitoringYesYesNo
Strategic ContinuityYesYesLimited
ScalabilityFixedFlexibleVariable
IDEAL_FOR

Who This Serves.

Growing Startups

Series-A ready, need investor-grade governance but can't justify a full-time hire.

Family Businesses

Transitioning from informal to formal. Need steady guidance, not one-off interventions.

Restaurant Chains

Multi-location compliance. FSSAI, labor, safety—across all units, continuously.

Manufacturing SMEs

Complex regulatory landscape. Factory Act, pollution, labor—need ongoing support.

Working Together

"We don't replace your CA, your litigation advocate, or your existing advisors. We complement them. Your CA handles financials, your advocate handles disputes, and we handle the day-to-day compliance infrastructure. The best outcomes happen when professionals work together."

"Every business deserves access to competent legal counsel. Not just when they can afford a full-time hire—but from the moment they start taking risks and signing contracts. That's why we built the retainership model."
Anand Raj
Founder

Ready to have counsel on call?

Let's discuss what retainership would look like for your business. No pressure, no commitment—just a conversation.